We know how hard it is being the owner/operator/tour guide/marketing/accountant and more in a small business. We also know how valuable your time and the almighty dollar is to your business. That is why I thought I would share some apps and programs to save you time and money! These industry tried and tested apps are worth the play around on and once you have the hang of it you will be pushing out fantastic content in no time!
Having both an online and mobile presence, Canva is a must have if you need a easy, intuitive solution to graphic design. Unlike Photoshop, no experience is required with hundreds of templates and designs to choose from.
For very small businesses, I recommend the free version which gives you basic design and branding options. Just search the type of design you are after or create your own!
For small and medium size businesses, it is time to invest in the paid version with capabilities to have your branding easily accessible and more design capabilities at your finger tips.
Top tip: For paid users – make branding easy! Simply insert your brand palette colours prior, select a design and here’s the fun part….. Hit more at the bottom of options, select styles and click your branding and watch as it changes the design to your own brand! Add a logo and now you have a branded post. How Easy!
Do you ever wonder how those influencers make their imagery look just so….. good? The free app has all the capabilities as the desktop version making it an on-the-go solution. Easily edit photos on your phone while out-of-office.
If you want that extra WOW factor or want to pick a specific branding, try out presets. Presets are an easy way to take your images to the next level! Presets are already configured to certain settings . Try doing some research and have a look around at what suits your brand. A great preset website is Wilde Presets https://bit.ly/39hgT2h.
Top tip: Now this one is a personal secret….
To enhance imagery to make colours more vibrant you should use “colour mix” located on the colour tab in Lightroom. This will let you change the blue in the water to a lighter/darker colour or make the trees in an image to a more vibrant green! Play around with the settings to your liking.
Are you tired of scheduling posts for Facebook, Instagram, Pintrest, Twitter and the rest? Wanting to have the organic reach without the algorithms placing your post lower on the feed?
Visually plan, schedule and analyse posts and request content. Later is an easy platforms that lets you do all these things in the one place. What used to be an everyday job is now reduced to an hour a week!
Recommendation: The paid version allows you to save time by adding a first comment with your hashtags, schedule stories , see all tagged pictures and instantly re-post them. You can even respond to Instagram comments; showing all comments that have not been responded to.
Having trouble distinguishing worthwhile influencers vs. fake ones?Do I have just the tool for you! Weed out the fakes with this awesome app! For desktop use only, this awesome tool helps you distinguish whether or not that influencer that contacted you is the right fit for you. The report shows you information such as demographic, age, locations, engagement levels and whether the influencer has gained followers fraudulently (paid) or organically.
Now this one is similar to Canva, but is more targeted at social media marketing. Animating and personalising imagery is so easy with this app! Pick from thousands of templates with specialised story templates to brand quizzes, questions and more. Grab a template change the picture out and look at your amazingly branded content!